What Can You Do with a BS in Digital Marketing from LAPU?

Why Choose a BS in Digital Marketing?

The Rise of Digital-First Business Models

In today’s digitally connected world, businesses are shifting their focus to online advertising, social media, and mobile marketing to connect with their target audience. The rise of digital marketing as a strategic necessity has made a BS in Digital Marketing one of the most valuable undergraduate degrees available. With this degree, you’ll gain a competitive edge in a market where consumer behavior is constantly evolving alongside technology and internet trends.

Versatile Skills for a Growing Industry

A BS in Digital Marketing from Los Angeles Pacific University (LAPU) equips you with versatile, in-demand skills that are essential across a variety of industries. From email marketing and content creation to web analytics and search engine optimization (SEO), this degree prepares you to tackle real-world marketing challenges with confidence. You’ll gain hands-on experience in understanding customer needs, planning marketing strategy, and analyzing data to drive smart business decisions.

Opportunities Across Every Industry

Whether your passion lies in health, education, entrepreneurship, or business administration, there’s a place for you in digital marketing. Organizations in every sector—from nonprofits to global brands—rely on skilled marketers to craft meaningful campaigns and manage their online reputation. A digital marketing degree enables you to pursue roles that combine creativity, analytics, and innovation while helping businesses grow and connect with their communities.

What You’ll Learn in LAPU’s Digital Marketing Program

Core Courses and Technical Skills

LAPU’s digital marketing program offers a career-focused curriculum grounded in practical business communication, strategic management, and digital fluency. You’ll take courses in marketing and c-commerce, project management, macro-and microeconomics, and organizational behavior, while also developing your skills in digital marketing analytics, campaign strategy, marketing automation, and brand storytelling. This comprehensive learning experience prepares you for a dynamic career in marketing and business analytics.

Hands-On Experience with Real Marketing Tools

In addition to foundational knowledge, students gain access to industry-standard tools such as Google Analytics, content management systems, and spreadsheet software used in campaign planning, data analysis, and performance evaluation.

You'll work with tools common in the industry, including analytics dashboards, email platforms, social media scheduling software, and marketing CRMs. These tools are essential for professionals in marketing mix strategy, web development, and search engine marketing. You’ll also work on real-world projects that simulate the experience of working in modern marketing organizations.

Ethical, Data-Driven Marketing from a Christian Perspective

What sets LAPU apart is its integration of Christian values into the learning process. You’ll study ethical frameworks for marketing and develop strategies that prioritize honesty, customer engagement, and responsible use of information. With an emphasis on faith, discipline, and purpose, the program challenges students to become ethical leaders who bring integrity to every marketing effort—whether in content home pages, viral marketing campaigns, or strategic brand messaging.

Career Paths You Can Pursue with a BS in Digital Marketing

Digital Marketing Specialist or Strategist

As a digital marketing specialist or strategist, you’ll plan and execute campaigns that align with business goals and audience needs. You’ll use analytics, market research, and marketing communications to refine strategy and ensure performance aligns with KPIs. This role demands skills in search engine optimization (SEO), search engine marketing (SEM), and data analysis, making it a perfect fit for LAPU graduates.

Social Media Manager

Social media has become an essential channel for customer relationship management and brand management. As a social media manager, you’ll create engaging content, manage platforms, and evaluate metrics to boost audience growth and reputation. With LAPU’s training in content creation, mobile marketing, and marketing automation, you’ll be prepared to build and protect a brand's digital presence.

SEO/SEM Specialist

Specialists in search engine optimization (SEO) and search engine marketing (SEM) play a crucial role in improving website visibility and traffic. This role requires a deep understanding of keyword strategy, web analytics, and content management. LAPU’s program gives you the technical skills, tools, and strategy needed to grow site rankings and drive digital success.

Email Marketing and CRM Coordinator

Email remains one of the most effective tools in digital marketing. As an email marketing or CRM (Customer Relationship Management) coordinator, you’ll create personalized campaigns, automate email flows, and analyze performance using tools like marketing automation platforms. LAPU’s coursework in marketing strategy, analytics, and customer engagement prepares you to build lasting relationships that drive loyalty and conversions.

Marketing Analyst or Data Consultant

If you love data, analysis, and extracting insights from consumer behavior, a role as a marketing analyst or data consultant could be a perfect fit. These professionals turn metrics into actionable strategies using tools like Google Analytics, web analytics, and dashboards. You’ll gain critical thinking skills to support business growth and align campaigns with measurable goals across organizations.

E-Commerce or Brand Manager

With online retail booming, e-commerce and brand managers are in high demand. These roles involve coordinating online advertising, managing content creation, and leading brand strategy across multiple channels. LAPU’s program strengthens your ability to think strategically, understand market segmentation, and oversee design and storytelling that align with consumer expectations and business objectives.

How LAPU Prepares You for Career Success

100% Online and Designed for Working Professionals

LAPU’s online degree format is tailored for adults who need flexibility without sacrificing academic excellence. The BS in Digital Marketing can be completed entirely online, giving you the freedom to balance work, family, and school while earning a respected undergraduate degree in a high-demand field.

Career and Internship Support from Start to Finish

LAPU provides support through resume workshops, networking guidance, and direct access to your success coach and career services team. From your first request for info inquiry to your final course credit, LAPU is invested in your long-term success in the digital marketing landscape.

Learning from Faculty with Real-World Experience

Your professors at LAPU are more than educators—they’re experienced marketing professionals who bring industry knowledge to the classroom. With expertise in business administration, content management, sales, and more, they mentor students through both practical projects and personal career development. Their guidance helps you apply theoretical concepts to the evolving challenges of the market.

Faith, Ethics, and Purpose in Digital Marketing

Marketing with Integrity in a Digital World

In a space where viral content and fast-moving trends dominate, LAPU teaches students to approach digital marketing with ethics and purpose. You’ll learn how to develop authentic messaging, avoid manipulative tactics, and prioritize customer trust. This mission-centered approach sets LAPU grads apart in their ability to align business success with personal values.

Communicating Value with Purpose and Honesty

LAPU’s curriculum encourages students to think critically about the messages they send and the audiences they reach. You’ll develop campaigns that honor the dignity of every consumer, use information responsibly, and maintain high standards of honesty in a digital world saturated with content. It’s strategic management grounded in faith, not just performance metrics.

Conclusion

A BS in Digital Marketing from LAPU offers more than a degree—it’s your launchpad into a dynamic, in-demand profession. You’ll graduate with technical proficiency, strategic insight, and a values-driven mindset that empowers you to thrive in a digital-first world. Whether you want to work in e-commerce, brand management, or analytics, LAPU equips you to lead with excellence and impact.

Ready to Launch Your Career in Digital Marketing? Apply Now and Let LAPU Help You Grow Your Future Online

If you're ready to take the next step toward a rewarding future in digital marketing, LAPU is here to help. With fully online degree programs, flexible scheduling, and career-aligned coursework, you'll gain the knowledge and skills needed to stand out in today’s fast-paced market.

You won’t be navigating this journey alone—LAPU offers a supportive learning community, expert faculty with real-world experience, and personalized academic advising every step of the way. From your first class to your final project, we’re committed to helping you succeed in your education and beyond.

Don’t wait—request info, speak with an admissions counselor, or begin your undergraduate application today. Let LAPU support your journey to becoming a thoughtful, effective, and purpose-driven leader in the digital economy.

FAQs (Frequently Asked Questions)

Is the BS in Digital Marketing fully online?

Yes, LAPU’s digital marketing bachelor’s program is offered 100% online, allowing students to complete their education from any authorized state with a reliable internet connection.

What software or tools will I learn to use?

Students will learn industry-standard tools such as Google Analytics, email campaign platforms, content management systems, spreadsheet tools, and marketing automation software.

How long does it take to complete the degree?

Most students complete the digital marketing degree in approximately two to three years, but this can vary based on transfer credits, course load, and learning pace.

Can I transfer credits into the program?

Absolutely! LAPU offers generous transfer credit options and will work with you to evaluate previous course credit from accredited schools or degree programs.

What types of companies hire digital marketing grads?

Graduates find employment in a wide range of fields—from startups and tech firms to global brands, marketing agencies, and nonprofit organizations. Roles include content strategist, email marketer, SEO analyst, and more.

Does LAPU offer career support after graduation?

Yes. LAPU provides ongoing career development resources, including resume help, interview preparation, and job search support—even after you graduate.