Program Overview
The Bachelor of Science in Digital Marketing (BSDM) degree program prepares business professionals to leverage the latest digital tools and technologies to target consumer audiences and create brand loyalty while promoting products and services to consumers. Students learn to use tools and technologies that will prepare them to solve real-world problems, including harvesting customer data through analytic reports, analyzing the buyer’s journey, understanding and tracking consumer behaviors, and optimizing the marketing investment and the impact on company goals.
Program Highlights
Learn the latest tools and technologies in digital marketing
Utilize analytic reports and tracking tools of consumer behavior
Learn to create digital touchpoints and optimize the buyer’s journey
Increase consumer engagement through digital marketing strategies
Credits & Cost
45
REQUIRED MAJOR UNITS
CREDIT EQUIVALENCIES
$515
COST PER CREDIT
EST PROGRAM COST
$23,175
ESTIMATED MAJOR COST
AVG MONTHS TO COMPLETE
Potential Careers
Graduates of the program are armed with the knowledge and practical skills needed to succeed in a variety of roles in related industries:
Advertising Account Executive
Brand Manager
Marketing Account Executive
Digital Marketing Manager
Market Researcher
Digital Content Manager
Course Requirements
Students must complete the following degree components at LAPU or via applicable transfer credits.
See the catalog for more details.
EMPHASIS OPTIONS
CONCENTRATION OPTIONS
COURSES
MULTIPLE SUBJECT CREDENTIAL REQUIREMENTS
CAPSTONE COURSES
TWO CONCENTRATION
HEALTH SCIENCES
ENGLISH COMMUNICATION
ARTS AND HUMANITIES
QUANTITATIVE REASONING
BEHAVIORAL SCIENCES
SOCIAL SCIENCES
PHYSICAL & BIOLOGICAL SCIENCES
LAPU DISTINCTIVES
HUMANITIES
General Education (28): see catalog for more details | 28 CREDITS |
GENERAL EDUCATION
28 CREDITS
BUSN 250 || Business Communications | 3 CREDITS |
BUSN 270 || Business Law and Ethics | 3 CREDITS |
ECON 203 || Principles of Microeconomics | 3 CREDITS |
ECON 204 || Principles of Macroeconomics | 3 CREDITS |
STAT 280 || Applied Statistics | 3 CREDITS |
PROGRAM REQUISITES
15 CREDITS
BUSN 310 || Statistical Analysis for Business Decisions | 3 CREDITS |
BUSN 340 || Introduction to Business Analytics | 3 CREDITS |
BUSN 350 || Marketing and E-Commerce | 3 CREDITS |
BUSN 395 || Project Management | 3 CREDITS |
BUSN 480 || Strategic Management and Policy | 3 CREDITS |
DMKT 300 || Social Media Marketing | 3 CREDITS |
DMKT 320 || Digital Marketing Analytics | 3 CREDITS |
DMKT 340 || Mobile Marketing | 3 CREDITS |
DMKT 360 || Consumer Messaging | 3 CREDITS |
DMKT 380 || Search Engine Optimization | 3 CREDITS |
DMKT 400 || Consumer Behavior | 3 CREDITS |
DMKT 420 || Customer Relationship Management | 3 CREDITS |
DMKT 440 || Content Creation | 3 CREDITS |
DMKT 460 || Brand and Product Management | 3 CREDITS |
DMKT 490 || Digital Marketing Capstone | 3 CREDITS |
MAJOR REQUIREMENTS
45 CREDITS
Electives (32): choose 100-400 level courses from the catalog | 32 CREDITS |
ELECTIVES
32 CREDITS
TECHNICAL FOUNDATION
PROFESSIONAL SCHOLARSHIP
MANAGEMENT
TOTAL CREDITS
120 CREDITS
Recommended Concentrations
Students must complete the following degree components at LAPU or via applicable transfer credits.
See the catalog for more details.
