The Bachelor of Science in Digital Marketing (BSDM) degree program prepares business professionals to leverage the latest digital tools and technologies to target consumer audiences and create brand loyalty while promoting products and services to consumers. Students learn to use tools and technologies that will prepare them to solve real-world problems, including harvesting customer data through analytic reports, analyzing the buyer’s journey, understanding and tracking consumer behaviors, and optimizing the marketing investment and the impact on company goals.
- Learn the latest tools and technologies in digital marketing
- Utilize analytic reports and tracking tools of consumer behavior
- Learn to create digital touchpoints and optimize the buyer’s journey
- Increase consumer engagement through digital marketing strategies
Graduates of the program are armed with the knowledge and practical skills needed to succeed in a variety of roles in related industries:
Digital Marketing Manager
Marketing Account Executive
Advertising Account Executive
Students must complete the following degree components at LAPU or via applicable transfer credits.
See the catalog for more details.
General Education (28): see catalog for more details
BUSN 250Business Communications
BUSN 270Business Law and Ethics
ECON 203Principles of Microeconomics
ECON 204Principles of Macroeconomics
STAT 280Applied Statistics
BUSN 310Statistical Analysis for Business Decisions
BUSN 340Introduction to Business Analytics
BUSN 350Marketing and E-Commerce
BUSN 395Project Management
BUSN 480Strategic Management and Policy
DMKT 300Social Media Marketing
DMKT 320Digital Analytics
DMKT 340Mobile Marketing
DMKT 360Consumer Messaging
DMKT 380Search Engine Optimization
DMKT 400Consumer Behavior
DMKT 420Customer Relationship Management
DMKT 440Content Creation
DMKT 460Brand and Product Management
DMKT 490Digital Marketing Capstone
Electives (32): choose 100-400 level courses from the catalog
A concentration is similar to a minor, but more integrated and with no extra units added to the degree. Each program allows you to choose a concentration to sharpen your skills and specialize in a focused area of study.
The study of organizational behavior, motivation, and conflict management.
The Industrial/Organizational Psychology concentration provides a foundation for motivating and understanding organizational behavior, conflict management, and gender issues. Focus on psychological theory, concepts, and business-related strategies effectively prepare the student for a career in the business arena. This is also a valuable foundation if students plan to get a master’s degree in business.
BUSN 485 – Management and Organizational Behavior (3 Credits)
PSYC 455 – Conflict Management (3 Credits)
PSYC 460 – Motivation (3 Credits)
PSYC 470 – Positive Psychology (3 Credits)
PSYC 480 – Group Processes (3 Credits)