Azusa Pacific University System
The Business Intelligence concentration provides students with basic theories and applications of information technology and electronic evidence as they relate to both business efficiency and security planning. Students are prepared for work in private, public, and nonprofit sectors in enhancing business operations and security.
This 15-unit Concentration requires the following coursework:
This course examines the theories and practices of marketing products domestically and globally. The course offers an in-depth study of the primary concepts of marketing and the transition to E-Commerce and how social media has changed advertising and the distribution of products and services. Students examine the concept of global homogenization and consumer behavior.
The course examines how data analytics and business intelligence technologies can inform decision making across a variety of business sectors. These tools provide business leaders with the information they need to shape business strategies, corporate policies, and performance optimization. Special focus is given to business intelligence concepts, tools, and applications, and the use of data warehouse for business reporting and online analytical processing, for creating visualizations and dashboards, and for business performance management and descriptive analytics. Prerequisite: IS 340 Database Design and Administration.
This course introduces students to the basics of information security in the workplace with an emphasis on the role of compliance with regulatory bodies. Compliance requirements in all areas of information technology continue to grow. Students explore the analysis and design required to meet these evolving demands.
At the heart of data management is the identification of clear business information needs and the data structures required to store and retrieve such data. This course helps students clarify business information needs, practice data cleaning methods, and formulate robust algorithms for analyzing data. Students also explore methods for optimizing data structures, indices, queries, and stored procedures for rapid data retrieval. Prerequisite: IS 340 Database Design and Administration.
This course examines various data modeling and architecture options available to database administrators and helps students identify the best options for particular business information needs, taking into consideration complex factors such as performance, scalability, adaptability and available database platforms.
Positions as business analysts, data analysts, database administrators, IT project managers, market research analysts, marketing managers.
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